It’s important to be seen on a bicycle, but also to be heard. But nobody likes an ugly bell on his racing bicycle. So Knog came up with something new, check out their Kickstarter campaign !

Bike bells have been domed since they were invented in 1877. In which time we’ve sent man to the moon, cloned a sheep, and created hundreds of different styles of beautiful bicycle, yet not reimagined this simple analogue device. What if it wasn’t a dome? What if it didn’t protrude from your handle bar like a blister?

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